We rely on our smartphones every day, yet we replace them on average every 2.5 years. Often while they still work. This behavior contributes to a growing mountain of electronic waste and severe environmental damage from resource extraction to CO₂ emissions.

Episode 5 of the Dutch series What’s Holding Us Back? explores why we don’t repair our phones. The episode features Ruth Mugge, professor of Design for Sustainable Consumer Behavior and project lead of Tackling Fixophobia, a research initiative uncovering the barriers to repair.

Mugge explains the barriers consumers experience. “People find repairs expensive, untrustworthy, or simply not worth the effort,” Mugge explains. Companies could play a key role in shifting mindsets. For example, by offering routine product check-ups, similar to a car’s annual inspection, rather than pushing consumers toward the latest model. These kinds of services can build trust in the longevity of devices.

Martin Hof, representing Techniek Nederland in the Tacking Fixophobia-project, also calls for a shift to circular business models, where repair, refurbishment, and resale are the norm. “We have to start repairing. The solutions exist.” He also names the power dominance of manufacturers in the chain, and the possibilities offered by the upcoming EU repairability index for smartphones, expected in 2026.

The message is clear: the solutions exist. It’s time to start using them.

Watch the episode (Dutch): Wat houdt ons tegen? – Lang leve onze smartphone via NPO Start