Tackling Fixophobia

This project aims to build an interdisciplinary foundation for a multi-stakeholder transition to a repair economy. By integrating marketing, service design, technology, circular business models, and legal frameworks, it develops theories and practical tools to enhance trust, acceptance, and adoption of repair.

Collaboration with key stakeholders—including OEMs, repair organizations, retailers, policymakers, and educational institutions—will ensure practical implementation, leading to longer-lasting electronics, reduced resource use, and lower environmental impact.