Tackling Fixophobia
Tackling ‘Fixophobia’: Improving Repair Practices for Consumer Electronics
Why repair?
People increasingly rely on consumer electronics, but the linear approach leads to resource depletion, CO₂ emissions, and waste. Recycling alone cannot solve these issues—repair is key to preventing premature obsolescence. Tackling Fixophobia collaborates with value chain actors to develop innovative strategies in marketing, design, business, law, and tax, driving a shift toward a Circular Economy.
This project lays the foundation for a repair economy by integrating marketing, service design, technology, circular business models, and legal frameworks. In collaboration with key stakeholders, it develops strategies and tools to boost trust in and adoption of repair, extending product lifetimes and reducing environmental impact.
What we are aiming for
News & updates
Why a VAT reduction on repairs is not the solution – Madeleine Merkx & Jelle Boonstra
A study from Erasmus School of Law, part of the....
Ruth Mugge and Inge Oskam: make repair affordable and accessible
Inge Oskam and Ruth Mugge about the importance of repair....
Tackling Fixophobia has started!
The Tackling Fixophobia consortium, consisting of knowledge institutes, businesses, and....
Stay tuned!
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